Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)

["Jaap A. Haitsma" <jaap haitsma org>]

Your proposal sounds fine for me. Maybe instead of specific names like
gimp use the general program name like photo editing

Jaap

On Thu, May 28, 2009 at 20:54, Stormy Peters <stormy gnome org> wrote:
> Any feedback or input? I'm going to submit this tomorrow. (Probably with
> some final word smithing.)
>
> Stormy
>
> On Tue, May 26, 2009 at 1:15 PM, Stormy Peters <stormy gnome org> wrote:
> > So I think GNOME Marketing can come up with Google Adwords programs that
> > make sense. (Probably not "get gnome" but looking at the top google keywords
> > with gnome in them, I think there's opportunity.)
> >
> > I'm filling out the application and would welcome any help.
> >
> > Explain how you expect Google AdWords advertising will contribute to your
> > organization. (Please limit your response to 500 characters.)
> >
> > The GNOME Foundation provides a free desktop accessible to everyone. Our
> > goal is to make sure everyone can use technology regardless of language,
> > physical ability or ability to pay. We have successfully reached out to
> > developers and to open source fans, but we'd like to reach more of the
> > non-developer public.
> >
> > > Who is your target audience for online advertising? (Please limit your
> > > response to 150 characters.)
> >
> >
> > People looking for technology solutions. They might be people looking for
> > photo editing software like inkscape and gimp.  They might be looking for
> > office like applications like abiword and gnumeric or for small business
> > finance solutions like gnucash.
> >
> > We also want to be sure people with questions about GNOME technologies can
> > find us.
> >
> > > Please provide a sample of an ad you might run through Google Grants.
> > > Reviewing the Google Grants information sheet will help you submit a strong
> > > application by following our Editorial Guidelines, and showing an
> > > understanding of the way the AdWords program works.
> > >
> > > Line 1: 25 character headline
> > >
> > > Line 2: 35 character limit
> > >
> > > Line 3: 35 character limit
> > >
> > > Line 4: display URL (35 character limit)
> >
> > FYI, these need to be mission based:
> >
> > Example of Mission-Based Ad:
> >
> > Shop and Fight AIDS
> > Our Red Ribbon Collection has
> > Unique Gifts for a Great Cause.
> > www.yourcharity.org
> >
> > Example of Ad Not Based on Mission:
> >
> > Uniquie Gifts for All
> > Children's books, tee shirts & more
> > Shop online. Save time and money.
> > www.yourcharity.org
> >
> > Here's my take, not sure if it's too product focused. I think we should
> > target products that also run on Windows as many, many of the people doing
> > searches will be Windows users.
> >
> > Free photo editing software
> > Use free and open source technology to edit your photos. Supported by a
> > strong community of developers. Open standards. Technology you can use.
> > www.gimp.org
> >
> > Free home and small business finance software
> > Don't get locked in to proprietary formats. Free and open source
> > technology to manage your finances securily. Used by many nonprofit
> > organizations.
> > www.gnucash.org
> >
> > We could also do the example one targeted at people looking for
> > accessibility solutions. I need help writing that one though.
> >
> > > Please provide a list of keyword / keyword combinations that you feel are
> > > relevant to your organization. Viewing our keyword matching demo will help
> > > you choose appropriate keywords for your campaign by understanding our broad
> > > match keyword default and other matching options.
> >
> > gnome, gimp, adobe, gnucash, quicken, (some kind of alternate keyboard and
> > mice keywords), (languages that Microsoft doesn't support), desktop, linux,
> > finance software, desktop software, gnome merchandise, gnome tshirt, ...
> >
> > help?
> >
> > Stormy
> >
> > On Sun, May 24, 2009 at 11:09 AM, Luis Villa <luis tieguy org> wrote:
> > > I think last time we discussed this (2005, acc. to my archives)
> > > everyone involved seem to think it was a fine idea, though I seem to
> > > recall that without a single place to 'get gnome' like you can 'get
> > > firefox' there wasn't much clarity as to what we should tell people to
> > > do once they get to us.
> > >
> > > (Adwords have also come up in past in the context of google grants-
> > > did that not happen for some reason?)
> > >
> > > Luis
> > >
> > > On Sun, May 24, 2009 at 9:10 AM, Stormy Peters <stormy gnome org> wrote:
> > > > When I asked Google about an adsense account (which enables you to put
> > > > Google ads on your website and get compensated for them) they
> > > > mentioned the
> > > > AdWords grant program to me. AdWords lets you advertise your site via
> > > > google
> > > > ads on other people's sites, including Google Search.
> > > >
> > > > The AdWords grant program offers free AdWords accounts to nonprofits:
> > > > (You
> > > > get a daily budget of $329.)
> > > > http://www.google.com/grants/
> > > >
> > > > However, you can't have an AdSense account too.
> > > >
> > > > Since we are conflicted about ads, and much more likely to reach
> > > > agreement
> > > > on specific company ads than general google ads, I recommend we apply
> > > > for a
> > > > Google AdWords grant.
> > > >
> > > > If we get it, is there anyone with experience in AdWords, SEO or
> > > > advertising
> > > > that would like to help run it? (The application itself requires just
> > > > a few
> > > > things like target audience and sample campaign slogans that we'd need
> > > > to
> > > > think about.)
> > > >
> > > > Thoughts? All for applying for a free AdWords account?
> > > >
> > > > Stormy
> > > >
> > > > On Thu, May 7, 2009 at 3:45 AM, Dave Neary <dneary gnome org> wrote:
> > > > > Hi,
> > > > >
> > > > > Stormy Peters wrote:
> > > > > > I agree that if it's even a percentage of that, it might be worth
> > > > > > it.
> > > > > >
> > > > > > What would people think of trying it out for a couple of months? We
> > > > > > could start with Google ads to see how well ads work and once we
> > > > > > have an
> > > > > > idea of how much to expect, we could solicit ads directly from
> > > > > > companies.
> > > > >
> > > > > One important thing to bear in mind (and I'm digging into second-hand
> > > > > memory banks here) is whether this would affect our relationship with
> > > > > the various companies who donate bandwidth & hosting services. I
> > > > > don't
> > > > > think OSU OSL has any issue with this, but IIRC, hosting in Red Hat's
> > > > > colo had a "no ads" condition attached.
> > > > >
> > > > > Worth investigating, at least - if we end up with $150K advertising
> > > > > revenues a year and an extra $300K hosting costs to pay, it would be
> > > > > a
> > > > > bad deal.
> > > > >
> > > > > Cheers,
> > > > > Dave.
> > > > >
> > > > > --
> > > > > Dave Neary
> > > > > GNOME Foundation member
> > > > > dneary gnome org
> > > >
> > > >
> > > > --
> > > > marketing-list mailing list
> > > > marketing-list gnome org
> > > > http://mail.gnome.org/mailman/listinfo/marketing-list
>
>
> --
> marketing-list mailing list
> marketing-list gnome org
> http://mail.gnome.org/mailman/listinfo/marketing-list