Re: GNOME 3.0 Roadmap - Promotion/Marketing

[Stormy Peters <stormy gnome org>]

Ok, then maybe this thread should be changed to "what are we doing for GNOME 3.0" and I think that's covered in some of the wiki pages that Paul just sent out.

Stormy

On Thu, Jun 25, 2009 at 4:01 AM, Claus Schwarm <clschwarm googlemail com> wrote:

I don't think we sent something. Lucas probably just picked the pieces
he needed.

Maybe we should (or could) do more. However, Lucas asked for feasible
goals. If we find the resources to do more goals, we can still add them
later. Better safe then sorry.


Best regards,
Claus

On Wed, 2009-06-24 at 11:11 -0600, Stormy Peters wrote:
> What did we sent to him?
>
> I think we can and should do much more than we do for typical
> releases. (I think we should do more for typical releases too.)
>
> Stormy
>
> On Thu, Jun 18, 2009 at 6:35 AM, Claus Schwarm
> <clschwarm googlemail com> wrote:
>         Well, there's not much to say about it, really. My
>         suggestions:
>
>         ad 1)
>
>            "To promote the release of GNOME 3.0"
>
>         We simply lack the necessary tools to write anything more
>         concrete.
>
>         ad 2)
>
>            * write the release notes
>            * write a press release
>            * blog about the release
>            * collect press reactions in http://delicious.com/ and tag
>         them
>
>         This is basically what we managed to do for the last releases
>         and
>         that's what we could say is feasible. We may add two points:
>
>            * have a new web site design for wgo
>            * make a few articles for GJ before the release
>
>         These seem to be feasible, too.
>
>
>         Best regards,
>         Claus
>
>
>
>         On Thu, Jun 18, 2009 at 4:19 AM, Paul
>         Cutler<pcutler gnome org> wrote:
>         > Hi Marketing team!
>         >
>         > Lucas is looking for feedback by the 19th, which is in two
>         days?
>         >
>         > Any comments or recommendations for our GNOME 3.0 goals for
>         Marketing?
>         >
>         > Paul
>         >
>         > On Mon, Jun 15, 2009 at 12:31 AM, Paul Cutler
>         <pcutler gnome org> wrote:
>         >>
>         >> I'd love to hear the community's thoughts on Lucas' email.
>         >>
>         >> I would personally recommend for the objective:
>         >>
>         >> "To introduce existing GNOME users to GNOME 3.0, including
>         it's features,
>         >> benefits and changes"
>         >>
>         >> Why "existing"?  I think we need to be aware of scope, and
>         our first
>         >> mission should be to help users adjust to the change from
>         2.x to 3.0, and as
>         >> time goes on, build on that community to other target
>         markets.
>         >>
>         >> Feedback?  Too narrow?  Suggestions and alternatives?
>         >>
>         >> Paul
>         >>
>         >> On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler
>         <pcutler gnome org> wrote:
>         >>>
>         >>> Lucas, thanks for the email.
>         >>>
>         >>> I had been taking a slightly different approach, but I
>         think we can
>         >>> figure it out.
>         >>>
>         >>> For the BoF Stormy and I are giving at GUADEC, my hope had
>         been to be
>         >>> able to share out our plan with the community at that time
>         based on
>         >>> discussions on the list.
>         >>>
>         >>> I sent the Brief out yesterday, and there are some things
>         that need to be
>         >>> finished out.  I was going to send out 3 campaign ideas on
>         Wednesday (2 of
>         >>> mine, and Claus') for discussion, and next weekend I was
>         going to send out a
>         >>> calendar of events and marketing vehicles built in an OOo
>         spreadsheet that I
>         >>> was going to attach to lgo.
>         >>>
>         >>> In this calendar, it lays out a number of marketing
>         activities, including
>         >>> (off the top of my head without looking at the doc):
>         >>>
>         >>> * Creating presentations for volunteers to give at
>         conferences / LUGs
>         >>> (they have a base to start from)
>         >>> * Blog strategy (similar to FoG where we have a schedule
>         of volunteers
>         >>> blogging once a week about FoG)
>         >>> * Press kit (we can send journalists information about our
>         new product
>         >>> release)
>         >>> * Video campaign (This is an integral part of a marketing
>         campaign I
>         >>> have)
>         >>> * Interviews (Make members of the GNOME community
>         available for
>         >>> interviews with the press, provide speaking points)
>         >>>
>         >>> And a couple others.  All are zero cost.
>         >>>
>         >>> In the spread sheet, the column headers are weeks, and I
>         was shading the
>         >>> cells with 3 colors, one for planning, development, and
>         implementation.
>         >>> There are a number of marketing vehicles that we can
>         deploy over time, as
>         >>> opposed to a "press release" which is released on a
>         certain day and you're
>         >>> kind of done with.
>         >>>
>         >>> This is probably a much more complex answer to your
>         question than you
>         >>> wanted.  The goal of the marketing brief sent out
>         yesterday is to answer
>         >>> some of these questions.
>         >>>
>         >>> Paul
>         >>>
>         >>> On Sun, Jun 14, 2009 at 1:34 PM, Lucas Rocha
>         <lucasr gnome org> wrote:
>         >>>>
>         >>>> Hi all,
>         >>>>
>         >>>> We're working on the roadmap for GNOME 3.0 now. The idea
>         is to have a
>         >>>> more concrete set of goals for 3.0 and bring more clarity
>         and
>         >>>> transparency to the 3.0 general plans. Instead of doing a
>         current
>         >>>> per-module roadmapping process, we're trying to use a
>         more topic-based
>         >>>> approach. One of topics I'm including on our roadmap is
>         >>>> "Promotion/Marketing".
>         >>>>
>         >>>> So, here's the information I'm looking for:
>         >>>>
>         >>>> 1. Summarize in one sentence/paragraph the goal(s) for
>         >>>> Promotion/Marketing in GNOME 3.0
>         >>>> 2. What are the goals for Promotion/Marketing in GNOME
>         3.0?
>         >>>>
>         >>>> Some general guidelines:
>         >>>>
>         >>>> - For 2, I'm expeting a simple bullet list;
>         >>>> - The items should be as concise and concrete as
>         possible;
>         >>>> - Ideally, the goals listed here should have a good level
>         of
>         >>>> feasibility. Try to avoid "blue sky" type of ideas with
>         no people
>         >>>> actually backing them;
>         >>>> - Try to split those in two milestones: 2.28 and 2.30;
>         >>>> - It would be nice to have the roadmap by June 19.
>         >>>>
>         >>>> We can include the result of our discussions about GNOME
>         Marketing
>         >>>> Brief[1], GNOME 3.0 marketing[1], bringing more focus to
>         apps[2],
>         >>>> website revamp[3], Friends of GNOME drive[4], etc. Other
>         ideas?
>         >>>> Suggestions? Anyway, I think it would be a good exercise
>         for us to try
>         >>>> to come up with a concrete plan for 3.0. Who volunteers
>         to organize
>         >>>> that?
>         >>>>
>         >>>> Let me know if you have any questions.
>         >>>>
>         >>>> Cheers!
>         >>>>
>         >>>> --lucasr
>         >>>>
>         >>>> [1] http://live.gnome.org/MarketingBrief2009
>         >>>> [2] http://live.gnome.org/ThreePointZero/Plan
>         >>>> [3] http://live.gnome.org/GnomeWeb/TwoPointTwentyseven
>         >>>> [4] http://www.gnome.org/friends/drive/
>         >>>> --
>         >>>> marketing-list mailing list
>         >>>> marketing-list gnome org
>         >>>> http://mail.gnome.org/mailman/listinfo/marketing-list
>         >>>
>         >>
>         >
>         >
>         > --
>         > marketing-list mailing list
>         > marketing-list gnome org
>         > http://mail.gnome.org/mailman/listinfo/marketing-list
>         >
>         >
>         --
>         marketing-list mailing list
>         marketing-list gnome org
>         http://mail.gnome.org/mailman/listinfo/marketing-list
>
>