Re: Marketing Marketing

[Sriram Ramkrishna <sri ramkrishna me>]

On Thu, Jun 6, 2013 at 12:57 PM, Stormy Peters <stormy gnome org> wrote:

I don't have a preference but agree that the term marketing is misleading.

As a reference point, at Mozilla it's "Engagement". Then within Engagement there is user & contributor engagement, developer engagement, websites, product marketing and brand.

I think most people equate marketing to product marketing.

I was going to respond that engagement is the best fit.  It's also generic enough that we can apply to everything or anything we do.  My vote is for 'engagement'.

sri

 

Stormy

On Thu, Jun 6, 2013 at 1:35 PM, Allan Day <allanpday gmail com> wrote:

Hi all,

"Marketing" is associated with corporations, and is done by marketing
professionals. I've often felt that the term isn't a good fit for what
we do in GNOME, and I suspect that it puts some people off
contributing.

We discussed this during the recent hackfest, and it seems that
there's support for changing "GNOME Marketing" to a different term.
Ideas that we discussed include "promotion",  "outreach",
"engagement" and "advocacy".

What do people think of this? Do you have a preference for the name?

Allan
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