Re: PR Worksheet take 2

[Stormy Peters <stormy gnome org>]

Looks good to me. Thanks for putting this together.

Stormy

On Mon, Mar 8, 2010 at 2:22 PM, Joe 'Zonker' Brockmeier <jzb zonker net> wrote:

Another iteration attached. Now 9 questions long. Don't want to get
much beyond that.

GNOME PR Worksheet

This is to help simplify putting together a press release / press push
for GNOME activities. We don't need to do press releases for every
GNOME activity or release, but should think about the activities and
events that will generate the greatest press interest.




1.) What's the target date for the announcement? Is this a hard deadline?






2.) What is the news that is to be announced and what is the audience
for the announcement (users, developers, all GNOME contributors,
etc.?)





3.) What are the primary "messages" or key points to be conveyed by
the announcement? What are the most important facts or ideas that a
reporter or reader should take away from the release?

*** For example: 3 to 5 bullet points about the event or release. If
it's a software release, the top 3 to 5 benefits of the release for
users and that will interest press. If an event, the top 3 to 5 ideas
(not counting the event details like dates or location) that a reader
should come away with. ***






4.) Who should be quoted in this release? Please provide contact
information if at all possible.

*** If possible, please supply a sample or suggested quote. What would
you like the person to say? We can tweak the language and work with
the sources, but it helps to have a general idea what we're hoping to
have a quote convey. ***




5.) Who should be the key spokesperson or persons for this
announcement (if different or additional to above)?






6.) Please supply as much supporting detail as possible, or links to
supporting information: Such as, event dates, download locations, etc.
Please attach any release notes, announcements, links to blogs, etc.
that might be used for this announcement.






7.) Who needs to "sign off" on the release before it is published?
Will another organization be making a joint announcement with us?




8.) Any additional news outlets that might be interested in this
announcement? (i.e., outside the usual Linux community news sites and
IT tech coverage).





9.) Anything else we need to know about the announcement? Is it in any
way (that you know of) "controversial" or any specific background on
what we need to know in order to field press questions about this?

--
Joe 'Zonker' Brockmeier <jzb zonker net>
About: http://www.dissociatedpress.net/about/
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