Re: Pre-release marketing and community management [Was: getting www.gnome3.org]

[Allan Day <allanpday gmail com>]

On Wed, 2011-01-05 at 09:05 +0000, Allan Day wrote:
> On Tue, 2011-01-04 at 13:50 -0800, Sriram Ramkrishna wrote:
> > 
> > 
> > On Tue, Jan 4, 2011 at 12:34 PM, Jason D. Clinton
> > <me jasonclinton com> wrote:
> >         Since it was supposed to be almost entirely video thumbnails
> >         on the front page, the videos need to go up there. And since
> >         we don't have a UI freeze for a few more months, it wasn't in
> >         the plan to have it up until then.
> >         
> >         
> >         But I think there is a value in making this a kind of
> >         process-marketing. I think we could launch the site with a
> >         "Beta" decal and post the unfinished videos with the time
> >         codes in them so that no one gets any ideas about posting them
> >         as the final marketing assets.
> 
> Apologies if this is a discussion which has already taken place, but can
> I ask: are there any plans to put out positive stories and messages
> about GNOME Shell and GNOME 3 in the run up to the release? (And if so,
> what are they?!) I can see this being highly beneficial. It doesn't have
> to involve the gnome3 site - we could focus on getting positive stories
> about GNOME Shell into the press, for example. Just a handful of such
> stories would be immensely beneficial.

I just had a little look at what other projects are doing in this
regard...

 * The Firefox 4 site [1] has some really nice details on the upcoming
release.

 * The Unity pages [2] are upbeat and they look nice, though rather
lacking on detail. (Jono has been getting positive articles [3] into
circulation, though.)

 * The OS X Lion page [4] describes upcoming features and explains their
benefits.

What are the chances of throwing together a preview page of this ilk? I
could chip in with some copy...

Allan

[1] http://www.mozilla.com/en-US/firefox/beta/features/
[2] http://unity.ubuntu.com/about/
[3]
http://www.techradar.com/news/software/operating-systems/the-evolution-of-the-linux-desktop-914736
[4] http://www.apple.com/macosx/lion/

-- 
Blog: http://afaikblog.wordpress.com/
IRC: aday on irc.gnome.org