Re: PR Worksheet take 2

[Paul Cutler <pcutler gnome org>]

On Tue, 2010-03-09 at 08:25 -0500, Joe 'Zonker' Brockmeier wrote:
> On Mon, Mar 8, 2010 at 4:30 PM, Stormy Peters <stormy gnome org> wrote:
> > Looks good to me. Thanks for putting this together.
> 
> Thanks for the look-over.
> 
> Unless there are any further comments I'm going to consider this good
> for now. Thanks all!
> 
> Best,
> 
> Joe
> 
> > Stormy
> >
> > On Mon, Mar 8, 2010 at 2:22 PM, Joe 'Zonker' Brockmeier <jzb zonker net>
> > wrote:
> >>
> >> Another iteration attached. Now 9 questions long. Don't want to get
> >> much beyond that.
> >>
> >> GNOME PR Worksheet
> >>
> >> This is to help simplify putting together a press release / press push
> >> for GNOME activities. We don't need to do press releases for every
> >> GNOME activity or release, but should think about the activities and
> >> events that will generate the greatest press interest.
> >>
> >>
> >>
> >>
> >> 1.) What's the target date for the announcement? Is this a hard deadline?
> >>
> >>
> >>
> >>
> >>
> >>
> >> 2.) What is the news that is to be announced and what is the audience
> >> for the announcement (users, developers, all GNOME contributors,
> >> etc.?)
> >>
> >>
> >>
> >>
> >>
> >> 3.) What are the primary "messages" or key points to be conveyed by
> >> the announcement? What are the most important facts or ideas that a
> >> reporter or reader should take away from the release?
> >>
> >> *** For example: 3 to 5 bullet points about the event or release. If
> >> it's a software release, the top 3 to 5 benefits of the release for
> >> users and that will interest press. If an event, the top 3 to 5 ideas
> >> (not counting the event details like dates or location) that a reader
> >> should come away with. ***
> >>
> >>
> >>
> >>
> >>
> >>
> >> 4.) Who should be quoted in this release? Please provide contact
> >> information if at all possible.
> >>
> >> *** If possible, please supply a sample or suggested quote. What would
> >> you like the person to say? We can tweak the language and work with
> >> the sources, but it helps to have a general idea what we're hoping to
> >> have a quote convey. ***
> >>
> >>
> >>
> >>
> >> 5.) Who should be the key spokesperson or persons for this
> >> announcement (if different or additional to above)?
> >>
> >>
> >>
> >>
> >>
> >>
> >> 6.) Please supply as much supporting detail as possible, or links to
> >> supporting information: Such as, event dates, download locations, etc.
> >> Please attach any release notes, announcements, links to blogs, etc.
> >> that might be used for this announcement.
> >>
> >>
> >>
> >>
> >>
> >>
> >> 7.) Who needs to "sign off" on the release before it is published?
> >> Will another organization be making a joint announcement with us?
> >>
> >>
> >>
> >>
> >> 8.) Any additional news outlets that might be interested in this
> >> announcement? (i.e., outside the usual Linux community news sites and
> >> IT tech coverage).
> >>
> >>
> >>
> >>
> >>
> >> 9.) Anything else we need to know about the announcement? Is it in any
> >> way (that you know of) "controversial" or any specific background on
> >> what we need to know in order to field press questions about this?
> >>
> >> --
> >> Joe 'Zonker' Brockmeier <jzb zonker net>
> >> About: http://www.dissociatedpress.net/about/
> >> _______________________________________________
> >> Gnome-press-team mailing list
> >> Gnome-press-team gnome org
> >> http://mail.gnome.org/mailman/listinfo/gnome-press-team
> >
> >
> 
> 
> 

Looks good, thanks for doing this.

Paul